I AM
PEDRO
MATOS .
MARKETING STRATEGIST · CULTURAL EVENT PRODUCER · BRAND & COMMUNICATIONS SPECIALIST
01 ABOUT
Pedro Matos is a Communications and Marketing professional with solid experience in strategic brand planning, positioning, and integrated campaign creation. With a creative and strategic eye, he develops visual identities, concepts, and communication actions that strengthen brand presence both on and off social media.
A graduate in Communications and Marketing, Pedro brings over 9 years of experience across a range of industries, including art, healthcare, engineering, law, and retail. He stands out for his ability to grasp the essence of a brand and translate it into coherent strategies that connect purpose, visuals, and message.
Since 2015, he has developed and executed marketing and branding plans for more than 15 clients, creating everything from naming and visual identity to in-person activations and digital campaigns (Google Ads, Meta Ads, and more). His background includes concept development for product launches, brand repositioning, and managing online and offline campaigns focused on results and authenticity.
His hands-on experience producing cultural events in Brazil, working side by side with artists and production teams, gave Pedro a rare perspective: someone who doesn't just plan the communications around an event, but understands the production, logistics, and live execution behind it. That dual perspective, between strategy and the ground floor of production, makes his approach to marketing more grounded and practical.
Now based in California, Pedro has completed several courses focused on marketing and communications, continuously expanding his strategic toolkit. Today, he is seeking new opportunities to develop and manage creative and marketing projects for companies and artists, always focused on building genuine connection between brand and audience.
02 PROFESSIONAL
KNOWLEDGE OF SOFTWARE & SYSTEMS
Digital Marketing Tools:
Google Ads, Meta Ads, Google Analytics
Microsoft Office Suite:
Excel, PowerPoint, Word
Social Media Platforms:
Facebook, Instagram, TikTok, LinkedIn (management & analytics)
Design & Editing Tools:
Canva, Photoshop, GoDaddy, AirBrush
Video Editing Software:
CapCut, InShot, Premiere
Collaboration & Project Management Tools:
Notion, Trello, Google Workspace
SKILLS
Creativity · Leadership · Organization · Time Management · Teamwork · Problem Solving · Communication · Flexibility · Critical Thinking · Negotiation · Results-Oriented · Cross-Cultural Skills
LANGUAGES
Portuguese (native)
English (Advanced – reading, writing and speaking)
Spanish (intermediate – reading and speaking)
03 PORTFOLIO
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SOME CASES
@margarethmenezes
+478K Followers
+50K Reach per Post
+250K Reach per Month
+42K Accounts Reached with Engagement
+600K Impressions per Month
In 6 years leading the account, growth surpassed 300,000 followers, the first 30,000 came within the first 3 months of work, through 100% organic strategy.
@mercadoiao
+23K Followers
+4K Reach per Post
+20K Reach per Month
+2K Accounts Reached with Engagement
+78K Impressions per Month
Since taking over the account, engagement grew nearly 70%, along with a gain of over 3,000 new followers during the period.
@soubrasileirissimaoficial
+13K Followers
+2.8K Reach per Post
+15K Reach per Month
+1.2K Accounts Reached with Engagement
+85K Impressions per Month
In 2 months of work there has already been a gain of 1k new followers. In addition to engagement and reach.
04 EXPERIENCE
2025
EAST 54 ENTERTAINMENT INC.
Brand Strategy & Digital Content
Developed the company's brand identity and digital positioning
Created and managed the institutional communication plan
Produced audiovisual content and digital campaigns for artists and cultural projects
Managed social media with a focus on organic growth and audience relationship
Digital strategic planning and metrics analysis for decision-making
2022
BRASILEIRÍSSIMA
E-commerce & Community Management
Created and approved content for online and offline channels
Developed marketing strategies and briefings
Managed client relationships and digital community
Produced graphic materials and monitored campaign performance
2021 - 2022
MARCATIVA
Strategic Communication
Social Media Manager – Digital Strategy & Performance
Managed social media and digital content production
Created and managed paid traffic campaigns
Digital strategic planning, monitoring, and metrics analysis
Managed relationships with audience and clients
Brand diagnosis and digital presence analysis
2021 - 2022
Ouzar Comunicação Agency
Social Media Manager – Content Strategy & Ads
Managed social media and digital content planning
Created paid traffic campaigns (Meta Ads)
Monitored performance and analyzed data
Managed relationships with the audience and clients
Strategic diagnosis and support for institutional actions
2021 - Present
PEUS. Digital
CEO & Founder – Digital Strategy & Consulting
Created visual identity and brand positioning
Planned content and managed social media
Built websites (Wix), Google Ads campaigns, and digital consulting
Brand diagnosis, competitive analysis, and personalized action plans
Press relations and media relationship strategies
Direct client service and community management
2016 - 2022
MARGARETH MENEZES
Communication, Digital Media & Artistic Production Specialist
Artistic and personal production for shows, tours, and official commitments
Planned and executed communication campaigns for tours, launches, and institutional events
Managed official social media and fan relations (Community Manager)
Created, curated, and approved digital content (feed, stories, reels, videos, and copy)
Direct support in career management and marketing strategy for the artist
Interface with press and media outlets for promotional actions
05 EDUCATION & COURSES
MAIN EDUCATION
2015–2020
Bachelor's Degree in Communications and Marketing
UNIFACS, Universidade Salvador, Brazil
COURSES & CONTINUING EDUCATION
2024–2025
Certificate in Marketing
Southern States University, San Diego, California
2023–2024
English Course
INX Academy, San Diego, California
2022
Digital Design Course
Infinity School
2021
Introduction to Inbound Marketing
RDUniversity
2020
Digital Strategy Course
Cria School
2018
Digital Marketing Course
Fábrica Cultural
2016
Social Media Management & Monitoring Course ESPM, São Paulo
2011-2012
Exchange Program at El Camino High School Oceanside, California, USA
06 TESTIMONIALS
TERESA CARVALHO
Pedagogue, consultant in the area of Education, Communication and Culture.
Pedro Matos is a dynamic professional, easy to deal with the team, cheerful and dedicated. Always looking for the best results and solutions.
MARGARETH MENEZES
Artist, singer, songwriter and
current Minister of Culture of Brazil.
Pedro is a remarkable professional, demonstrating dedication, attention and comprehensive knowledge of all technologies. I feel immense pride following your journey.
Kisses from Maga.
RENATA FRANCHINI
Manager - Communication and Culture.
Pedro Matos is an excellent professional, attentive to details and with excellent ideas on how to optimize communication.
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