I AM
PEDRO
MATTOS .
MARKETING STRATEGIST • BRANDING SPECIALIST • SOCIAL MEDIA & COMMUNITY MANAGER
01 ABOUT ME
Pedro Mattos is a Communication and Marketing professional with solid experience in brand strategy, positioning, and the creation of integrated campaigns. With both a creative and strategic approach, he works on the development of visual identities, brand concepts, and communication actions to strengthen brand presence both online and offline.
Holding a degree in Communication and Marketing, Pedro has over 9 years of experience across a range of industries—including arts, healthcare, engineering, law, and retail. He stands out for his ability to grasp the essence of a brand and translate it into cohesive strategies that connect purpose, visuals, and messaging.
Since 2015, he has developed and executed marketing and branding plans for more than 15 clients, creating everything from naming and visual identity to in-person activations and digital campaigns (Google Ads, Meta Ads, etc.). His portfolio includes concept development for product launches, brand repositioning, and the management of both online and offline campaigns focused on results and authenticity.
His hands-on experience in Brazil—especially with cultural events—allowed him to apply and refine strategies in real-world scenarios, deepening his understanding of how communication aligned with brand identity can generate real impact.
Currently based in California, Pedro recently completed a Certificate in Marketing, further expanding his strategic toolkit. Today, he works on the development and management of creative and marketing projects for companies and artists, always aiming to create meaningful connections between brands and audiences.
02 PROFESSIONAL
MY KNOWLEDGE IN SOFTWARE
AND SYSTEMS
DIGITAL MARKETING TOOLS
95%
MICROSOFT OFFICE PACKAGE
80%
SOCIAL MEDIA PLATFORMS
95%
DESIGN AND EDITING TOOLS
80%
VIDEO EDITING SOFTWARE
80%
COLLABORATION AND PROJECT MANAGEMENT TOOLS
80%
SKILLS
Creativity
Versatility
Dynamism
Self-Management
Organization
Communication Skills
Collaboration
Flexibility
Leadership
Teamwork
Social Media and Management
Problem Solving
Problem Diagnosis
Information Analysis
Data Analysis
Empathy
Time Management
Negotiation Skills
Critical Thinking
Innovation
Intercultural Skills
Results Orientation
LANGUAGES
Portuguese (native)
English (Advanced – reading, writing and speaking)
Spanish (intermediate – reading and speaking)
03 PORTFOLIO
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SOME CASES
@margarethmenezes
+479K Followers
+50k reach per post
+250k Reach per month
+42k Engaged Accounts
+ 600k Impressions per month
In 6 years of working with the account, we have grown to over 300k followers. In the beginning, in 3 months, there was a growth of about 30k followers. All organically.
@mercadoiao
+23K Followers
+4k Reach per post
+20k Reach per month
+2k Engaged Accounts
+ 78k Impressions per month
When I got this account, there was almost 70% growth in engagement beyond 13k followers.
@soubrasileirissimaoficial
+13K Followers
+2.5k Reach per post
+15k Reach per month
+1.2k Engaged Accounts
+85k Impressions per month
In 2 months of work there has already been a gain of 1k new followers. In addition to engagement and reach.
04 EXPERIENCE
2025 - Present
EAST 54 ENTERTAINMENT INC.
Brand Strategy & Digital Content
Developed brand identity and digital positioning for the company
Created and managed the institutional communication plan
Produced audiovisual content and digital campaigns for artists and cultural projects
Managed social media with a focus on organic growth and audience engagement
Led digital strategic planning and metrics analysis for data-driven decisions
2022
BRASILEIRÍSSIMA
E-commerce & Community Management
Created and approved content for both online and offline channels
Developed marketing strategies and crafted creative briefs
Managed client relationships and digital community engagement
Designed graphic pieces and monitored campaign performance
2021 - 2022
MARCATIVA
Strategic Communication
Social Media Manager – Digital Strategy & Performance
Managed social media accounts and produced digital content
Created and optimized paid traffic campaigns
Planned digital strategies, monitored results, and analyzed performance
Fostered relationships with audiences and clients
Conducted brand diagnosis and digital presence analysis
2021 - 2022
Ouzar Comunicação Agency
Social Media Manager – Content Strategy & Ads
Managed social media and content planning
Developed and implemented paid traffic campaigns (Meta Ads)
Monitored performance and analyzed data
Engaged with audiences and maintained client relationships
Provided strategic insights and supported institutional campaigns
2021 - Present
PEUS. Digital
CEO & Founder – Digital Strategy & Consulting
Created brand identities and positioning for clients
Planned digital content and managed social media channels
Built websites (Wix), managed Google Ads campaigns, and provided digital consulting
Conducted brand audits, competitive analysis, and developed customized action plans
Provided press relations support and strategic media engagement
Handled direct client relationships and community management
2016 - 2022
MARGARETH MENEZES
Communication, Digital Media & Artistic Production Specialist
Managed the artist’s official social media and fan engagement (Community Manager)
Created, curated, and approved digital content (feed, stories, reels, videos, and texts)
Planned and executed campaigns for tours, releases, and institutional events
Supported career management and marketing strategies
Oversaw personal and artistic production for shows, travel, and official appearances
Liaised with press and media outlets for promotional efforts
05 TRAINING AND COURSES
2024 - 2025
Certificate in Marketing
Southern States University - San Diego, California
2023 - 2024
English course
INX Academy - San Diego, California
2022
Course of
Digital Design
Infinity School
2021
Introduction to
Inbound Marketing
RDUniversity
2015 - 2020
Graduation in
Communication and Marketing
UNIFACS - Salvador University
2020
Course of
Digital Strategy
Create School
2018
Course of
Digital marketing
Cultural Factory
2016
Course of
Social Media Management and Monitoring
ESPM - São Paulo, Brazil
2011 - 2012
Exchange at
El Camino High School
Oceanside, California, USA
06 TESTIMONIALS
TERESA CARVALHO
Pedagogue, consultant in the area of Education, Communication and Culture.
Pedro Mattos is a dynamic professional, easy to deal with the team, cheerful and dedicated. Always looking for the best results and solutions.
MARGARETH MENEZES
Artist, singer, songwriter and
current Minister of Culture of Brazil.
Pedro is a remarkable professional, demonstrating dedication, attention and comprehensive knowledge of all technologies. I feel immense pride following your journey.
Kisses from Maga.
RENATA FRANCHINI
Manager - Communication and Culture.
Pedro Mattos is an excellent professional, attentive to details and with excellent ideas on how to optimize communication.
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